Simple Adwords Help for the Online Marketing Beginner

So you have a product or service and you are feeling confident that you will sell your product if you can get the attention of your customers.  Production and distribution are solved and you are ready to focus on reaching all potential customers.  You understand the basics of the internet and search engines but you are new to terms like Google adwords or pay per click and you need pay per click help or you are looking for simple Google Adwords help.

Google uses an online advertising product called Adwords.  They appear at the top and right hand side of the page when you search using Google’s search engine.  The ads are written based on keywords.  Keywords are terms advertisers use to trigger ads on Google.  The more relevant your keywords are the more impressions or clicks your ad generates. 

Google charges advertisers based on the number of clicks a sight generates in a pay per click system.  Your account can also be charged once every 1000 times your ad appears on the Google network.  This is called an impression.  A quality score is calculated based on your click through rate.  Your click through rate is calculated based on your clicks divided by your impressions to get a clickthrough rate.  Your quality score is based on your clickthrough rate and your adwords relevance.  Google establishes an account and only charges your account based on clicks and your rate is determined by the relevance of your adwords and is based on the type of campaign you set up with Google.  Sometimes when you sign up for certain services online you are offered promotional code adwords or offered adword credits to add to your Google adwords account. 

Google uses a reward system to advertisers.  The more clicks or impressions your ad generates the lower your cost per click rate is.  The trick is to use Google adwords help so your ads rank high on the Google search page.  In an effort to assist advertisers Google offers adword help on its website.  Advertisers can utilize Google adwords training at http://www.google.com/adwords/learningcenter/ Here you can use the tutorials offered to get adwords help.  For help with adwords contact Google and use the online assistance they offer to master the world of Adwords.