http://www.seduceadwords.com/blog Pay Per Click Domination Made Simple... Mon, 29 Dec 2008 00:20:12 +0000 http://backend.userland.com/rss092 en So two of my buddies both fled the country for a while and they got back JUST in time for Thanksgiving.  Raymond Fong fled to Australia while Fernando Ceballos went off to Mexico. I gave them a quick call to welcome them home and got a bit more than I bargained ... http://www.seduceadwords.com/blog/search-engine-optimization-seo/the-flip-side-of-sponsored-links-search-engine-optimization/ Every online marketer knows that in order to become successful, you’ll have to have a high amount of traffic driven to your website. Traffic volume means more income potential, but when you’re just starting out, adwords ad campaigns may not be a viable option for your marketing budget. So when you ... http://www.seduceadwords.com/blog/adwords-introduction/a-comparison-of-free-traffic-versus-google-adwords-traffic/ I just read this on Google AdWords Learning Center: Embedded Match Embedded match is a sophisticated form of keyword matching that allows you to prevent your ad from appearing in relation to certain phrase or exact matches. This is popular when an advertiser sells merchandise related to a movie or book, ... http://www.seduceadwords.com/blog/advanced-ppc-strategies/embedded-match-the-other-keyword-match-on-adwords/ Okay, so I got them on the call and they essentially gave me a mini "AdWords tutorial" if you will... basically they schooled me a bit on what went haywire with my campaign.  What I learned was quite an eye opener. After hearing that despite opening up a new account, Google ... http://www.seduceadwords.com/blog/adwords-introduction/adwords-tutorial-from-perry-belcher-and-ryan-deiss/ Okay, so I just confirmed something Perry Belcher and Ryan Deiss taught me a few weeks ago. Here's the scoop.  I am helping a client of mine do Google AdWords.  Actually, I picked up his account after someone else butchered it.  I adopted it a copule years ago when I was ... http://www.seduceadwords.com/blog/advanced-ppc-strategies/its-been-confirmed-google-can-be-mercy-less/ 9 Google AdWords Tips As you may know, Google AdWords is king of Pay-Per-Click. They get tons of advertisers vying for an ad spot and paying top dollars for those spots. As such, Google maintains the highest standards of quality control - punishing those who don't know what they are doing ... http://www.seduceadwords.com/blog/adwords-glossary/9-google-adwords-strategies/ I get this all the time... "Lawrence, I am getting slapped by Google up the wazzu!" I ask, "well, how many keywords do you have and what sort of CTRs are they getting?" "Well, I have 100 keywords inside one adgroup and 72 of them haven't really gotten any impressions..." "Well, DELETE THEM then!" ... And ... http://www.seduceadwords.com/blog/keyword-research/doing-the-unthinkable-deleting-keywords/ Okay, this is coming straight from Russel Wright - he's got the scoop on what's shaking over at Google land and here it is: In July 2005, AdWords introduced minimum bids for keywords based on Quality Score. This system allows us to show very high quality ads to Google users, while ... http://www.seduceadwords.com/blog/setup-adwords/google-announces-major-quality-score-changes/ Here's a sneaky little trick I discovered.  After getting slapped for promoting an affiliate product (despite having a GREAT track record with Google AdWords), having tightly knit relevant keywords in specific ad groups, ads that have the keywords in it, and spending good chunk of change with Google every day... ... http://www.seduceadwords.com/blog/uncategorized/how-to-get-around-the-affiliate-google-slap/ Google finally made the change from site targeting to placement targeting.  For those of you unfamiliar with what site targeting was in the first place, it is part of Google's Adsense program but for advertisers (as opposed to bloggers, website owners, etc.)  When site targeting was around, it allowed people ... http://www.seduceadwords.com/blog/setup-adwords/site-targeting-changed-to-placement-targeting/