Quality Score is a Gawd-Send
One thing that few people pay attention to (but should) is a little column inside their ad groups called “Quality Score”. You may not be aware of this because Google doesn’t necessary broadcast this (as a matter of fact, they hide this when you first view your ad group). You have to go click on “Customize Column” and then select show quality score to check it out.
So what is “Quality Score“? Well, it’s Google’s way of saying whether they think your keyword is relevant to what you are promoting!
In their own words:
Quality Score
Your Quality Score reflects your keyword’s CTR and the relevance of your ad text and landing page. Keywords with high Quality Scores are more relevant for users, more effective for your ad campaigns, and have lower minimum CPC bids.
Keywords can have one of three Quality Score states:
- Great: Your keyword is very relevant and your Quality Score needs no improvement.
- OK: Your keyword is relevant, but you can still benefit from a higher Quality Score.
- Poor: This keyword isn’t very relevant to users, and your Quality Score needs improvement.
What your quality score depends on various factors, some of them include: your track record, your keyword as it relates to your ad AND to your capture page, and your ad organization.
If you’re slapped you’ll notice most of your quality score being at POOR which means higher bids. So keep this in mind. I try to make a habit of never letting my quality score get less than an “OK”.
