Know Thy Pay Per Click Market
Welcome to the first day of AdWords Seduction Newsletter.
By now, having gone through the free crash-course found on Seduce AdWords, you realize that Google AdWords is an extremely powerful marketing tool. You should have a good idea of what it is and what it can do for you and your business.
Before we dive into the nitty gritty details of AdWords and tactics that will help you dominate your particular market, we are going to take a step back and examine “marketing” as a whole.
We are going to examine the most fundamental aspect of marketing; for without this understanding, you will not master the art of AdWords seduction.
W.I.I.F.M.
As the great marketing guru and motivational speaker Zig Ziglar says, W.I.I.F.M. is the radio station that everybody is tuned into in their heads at all times. It stands for “What’s In It For Me”.
In marketing; you need to keep that acronym in mind at all times. It is exactly what your customers are always thinking and it’s no different in the world of AdWords.
Unless you can answer this question for them, they will not pay attention to you.
Unless you can provide what they want, they will not care for you nor your business.
Before you set foot into the AdWords realm (heck, before you set foot into the business realm) you must be able to answer that persistent question in their head or else you will get burned.
And burned hard.
Some Questions to Ponder
So ask yourself, what product and service do you have? Whom are you targeting? Who is your ideal client? WHY are they your ideal clients?
What benefits will you bring them? What pains of theirs will you be solving for them? These are just some simple questions to start your thought process. You must put yourself in your potential clients’ shoes and see it from their perspectives.
You must forget about your ego, which is no doubt constantly hawking at you and touting how awesome your product/service is and how everybody should buy it from you. You must think in terms of how you and your product/service can help your clients.
Locking in on Target…
See, you have to think of Google AdWords as a marketing homing missile. It is able to connect precisely with those whom you want to target-market to and impact with unwavering accuracy.
Here’s the catch… for it to work, it must have a specified target.
And you are the one responsible for giving it the location of that target – the more precise the better.
Your success in AdWords (as a matter of fact, in marketing and business in general) depends on this skill.
In the next newsletter, we will break down in more details on how you should choose the keywords you will be bidding on (think of it as identifying the exact clients you want to be target marketing to).
The concept covered in this newsletter will be vital to the next step. So start thinking now and visualize your ideal prospect and what you have to offer them. And be prepared to explain exactly what’s in it for them.
To Your AdWords Domination,
 |
| Lawrence Talent |