“AdWords Tutorial” From Perry Belcher and Ryan Deiss
Okay, so I got them on the call and they essentially gave me a mini “AdWords tutorial” if you will… basically they schooled me a bit on what went haywire with my campaign. What I learned was quite an eye opener.
After hearing that despite opening up a new account, Google STILL didn’t like me (and I say that loosely of course) and slapped me right from the getgo… They suspected that my domain was trashed. Basically Google keeps a “history” of domains on their PPC network. And if your domain has a HORRIBLE track record and ends up in their dog house, that’s the end of that.
It doesn’t matter (as I discovered) if you open a new account with brand new credit card, they’ll still not give you (with that domain) the time of the day.
With that said, to remedy my situation, I bought another domain and merely had it aliased to the original domain. And wouldn’t you know it… problem solved. That’s right, with that change, i got out of Google’s dog house and the same exact keywords that were originally getting poor quality scores are now OK and Great 
So next time you get in Google’s dog house and can’t seem to get out, you know what to do.
Lawrence Talent
It’s been Confirmed, Google can be Merciless
Okay, so I just confirmed something Perry Belcher and Ryan Deiss taught me a few weeks ago.
Here’s the scoop. I am helping a client of mine do Google AdWords. Actually, I picked up his account after someone else butchered it. I adopted it a copule years ago when I was still relatively green with Google AdWords (I haven’t gotten into the AdWords Tutorial business yet…)
I made his account a bit better… at least for the time being. Back before Google Slap become synonymous with “Google AdWords”, I got away with having hundreds of keywords in one campaign.
Then I left it alone. For quite some time. OOPS.
Google Slap happened, again, and again. And boy Google did NOT like that account.
Recently I went back to pay attention to it to find that every single keywords we had had the quality score of poor. That’s no good! And no matter how hard I tried (using every single AdWords strategies under the sun) to raise the quality score, I was NOT finding any success.
Heck, I even went so far as to open a brand new account with a brand new credit card (my client’s of course)…
That didn’t help either :( After a few weeks and a ton of tweaking I was still seeing the “Poor” quality score.
What to do what to do…? Well, I finally decided to make an emergency phone call to the AdWords greats, Perry Belcher (not to be mistaken for Perry Marshall) and Ryan Deiss. And this is what they had to say…
See next post
Lawrence Talent
Doing the Unthinkable - Deleting Keywords!
I get this all the time…
“Lawrence, I am getting slapped by Google up the wazzu!”
I ask, “well, how many keywords do you have and what sort of CTRs are they getting?”
“Well, I have 100 keywords inside one adgroup and 72 of them haven’t really gotten any impressions…”
“Well, DELETE THEM then!”
…
And of course, they don’t. I’ll let you in on a lil’ secret, Google hates that. Google hates seeing a bunch of keywords in your campaign that aren’t getting impressions nor clicks. They construe that as irrelevant, and the last thing you want is to come across as irrelevant to Google. That’ll kill your campaign.
The old method of setting up an AdWords campaign which involves throwing mudd against the wall hoping some will stick doesn’t work anymore. Google no longer likes you having hundreds and thousands of keywords in your campaigns in hopes that a few of them will luckily work out for you.
No no… They punish you now. They look at actions like as an affront. They then look at you as a stupid marketer that needs to be slapped - and they are more than happy to do so. So the Google hammer comes down and you all of a sudden see your bids jack up to $5.00 and $10.00. Ouch.
To help avoid this you need to first start by making sure your keywords are relevant to what you are advertising. Take some time an actually THINK about this for a moment. Do some research. Use tools such as WordTracker and SEO Book to help you come up with relevant keywords.
And for the love gawd, be grown up about it and don’t be afraid to clean house once in a while.
A certain keyword hasn’t been generating any impressions for a while now? Get rid of it!
Another keyword gets you load of clicks but no sales? Delete it!
Look, there are two ways to optimize your campaign:
- Add more keywords in search for profitable ones
- Trim away keywords that are NOT performing
This is no AdWords Secret: Do both and you’ll see your campaigns flourish.
Lawrence Talent