It’s been Confirmed, Google can be Merciless
Okay, so I just confirmed something Perry Belcher and Ryan Deiss taught me a few weeks ago.
Here’s the scoop. I am helping a client of mine do Google AdWords. Actually, I picked up his account after someone else butchered it. I adopted it a copule years ago when I was still relatively green with Google AdWords (I haven’t gotten into the AdWords Tutorial business yet…)
I made his account a bit better… at least for the time being. Back before Google Slap become synonymous with “Google AdWords”, I got away with having hundreds of keywords in one campaign.
Then I left it alone. For quite some time. OOPS.
Google Slap happened, again, and again. And boy Google did NOT like that account.
Recently I went back to pay attention to it to find that every single keywords we had had the quality score of poor. That’s no good! And no matter how hard I tried (using every single AdWords strategies under the sun) to raise the quality score, I was NOT finding any success.
Heck, I even went so far as to open a brand new account with a brand new credit card (my client’s of course)…
That didn’t help either :( After a few weeks and a ton of tweaking I was still seeing the “Poor” quality score.
What to do what to do…? Well, I finally decided to make an emergency phone call to the AdWords greats, Perry Belcher (not to be mistaken for Perry Marshall) and Ryan Deiss. And this is what they had to say…
See next post 
Lawrence Talent