Google AdWords - King of PPC
Google adwords and Adsense are both excellent marketing tools for businesses. When deciding which method of advertising is best for your business, you must first decipher the difference between using Google adwords and Adsense ads. To do so, you should know the basics of how both applications work.
Google Adsense is a convenient way for website owners to tastefully display relevant Google ads on their websites’ content pages and earn money for it. Since the ads are intended for an audience that is already on the specific content page, they are more likely to click on the ad, therefore allowing you to make money from your site. The program is free and you get paid for valid clicks on ads.
Google adwords is an easy way to buy cost-per-click advertising. Adwords advertising is allowing your adwords campaign ad to show up on a related Google searches. For example, if you are selling a 4x4 truck and someone does a Google search using one of your keywords, such as “truck,” your ad will appear on the results page. By using specific keywords, your ads will be shown to targeted audiences who are likely to click on your ad if it is something they are looking for. There is no monthly charge for this service; you are charged for each click on your ad. As a bonus, Google adwords training teaches you the ins and outs of this marketing application so that you can get the most out of your advertising.
Google Adsense is a great marketing tool if you are looking to make money off of your website. Adsense users are required to own a website. On the other hand, Google adwords is most useful for businesses looking for advertisement of their products or services. Both applications come with extensive training videos, manuals and FAQ pages so that you can make the most out of your business. Search Google adwords or Adsense today and check them out.