Introduction to Google AdWords
Conquering the ultimate Pay-Pay-Click - Google AdWords.
The Beginning for Beginners to AdWords
Driving traffic to your website is a large part of internet marketing.
One tool geared towards driving that traffic to your site is Pay-Per-Clicks
We'll go over what PPC is and what makes it so powerful. PPC is
advertisement that pops up on search engines. The following shows
an example from Google. The PPC ads can be found on the right-hand
side and sometimes on top of the organic search results.
While there are many different search engines and therefore different
PPC ad engines, the one I personally use and recommend to you is
most certainly Google AdWords. While PPC in general is a powerful
tool, Google AdWords stand out from the rest in large part because
- Its flexibility and reaction time to your requests/changes
- The quality of the market
- Google awards good ad performance.
Let me explain.
Google AdWords, due to its superior backbone, is able to reflect
your requests/changes to your ads in a matter of a few minutes.
This is not true for many of the other PPCs out there (for example,
changes made to your Yahoo ads require manual approval which means
a few days before the change is posted).
The fact that Google is able to handle your changes so quickly
has tremendous beneficial implications which I'll go over in later
sections. For now, let's look at the second characteristic of Google
AdWords that make it standout from the rest of the PPCs.
"The Google audience/user base has traditionally catered to
technical audiences and more importantly, to Internet savvy users.
The kind of users who are comfortable with buying online" (Callen).
In essence, Google did you a favor by filtering out those people
who would otherwise be hesitant to be a customer of yours.
Not only does Google cater to audiences who are technically savvy,
it also caters to savvy marketers like you (after reading this book).
The reason why PPC are so valuable is its ability to get in front
of very targeted and carefully chosen (by you) audience. You are
now able to advertise in a relevant market where people are actually
looking for what you are promoting.
Google AdWords has a system in place that rewards those whose ads
are performing well (i.e. have high click through rate which is
simply the number of times your ad got clicked versus how many times
it got shown.)
They are rewarded with better ad placement as well as better pricing,
which mean more effective advertising at less cost. This encourages
marketers such as yourself to really learn your market, hone your
skills as an internet marketer, and become an expert at this marketing
Because then not only will you be doing yourself a favor by increasing
profit, you'll also be doing the audience a favor by being able
to offer those in need what they are truly looking for.
Having made a strong case for Google AdWords, I am going to use
it as an example throughout this website.
The principles I will teach you can be applied to any other PPC
ad engines that you choose to use.
With that said, let's get started with some key terms and phrases
that you'll need to understand in order to excel at Google AdWords. Click here:
Glossary for Google AdWords