Google AdWords Campaign Budget

Google AdWords Organization

Now that you are familiar with how to creating your own AdWords campaign, ad group, and ads, let’s take a look at how you should organize your efforts.

Google AdWords are divided into two basic categories: campaigns and ad groups. You can have multiple campaigns and within each campaign multiple ad groups (and within each ad group, multiple ads).

Campaigns

Typically you would organize separate projects into their own campaigns. For example, if you are marketing a martial art school and at the same time a weight room, you would separate them into two different campaigns.

Each campaign may have different settings which are applicable to all the ad groups within that campaign.

These qualities include daily budget, end date, language, geographical location the ads will be marketed to, and syndication method.

Ad groups

Within campaigns, you would have different ad groups with each representing a specific subtopic of that campaign. Each ad group contains one or more ads that target a specific set of keywords. This enables greater control and focus in associating groups of targeted and related keywords with specific ads catering to those keywords.

For example, within the children martial art school campaign, we can create ads and keyword groups that cater specifically to those interested in sparring Within this ad group we would select keywords and ads that cater to only striking and do not overlap with any of those in the other ad groups.

While staying organized seems trivial, it is vital as your AdWords efforts grow and you continue to collect new ideas for keywords and ads.

This sums up your basic AdWords techniques and is enough to get you started. In the next section, I am going to cover some more advanced topics geared towards improving your performance. You should bear these techniques in mind as you get started on your AdWords campaigns and revisit them often. Click here:
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