Google AdWords Organization
Now that you are familiar with how to creating your own AdWords campaign,
ad group, and ads, let’s take a look at how you should organize
Google AdWords are divided into two basic categories: campaigns
and ad groups. You can have multiple campaigns and within each campaign
multiple ad groups (and within each ad group, multiple ads).
Typically you would organize separate projects into their own
campaigns. For example, if you are marketing a martial art school
and at the same time a weight room, you would separate them into
two different campaigns.
Each campaign may have different settings which are applicable
to all the ad groups within that campaign.
These qualities include daily budget, end date, language, geographical
location the ads will be marketed to, and syndication method.
Within campaigns, you would have different ad groups with each
representing a specific subtopic of that campaign. Each ad group
contains one or more ads that target a specific set of keywords.
This enables greater control and focus in associating groups of
targeted and related keywords with specific ads catering to those
For example, within the children martial art school campaign, we
can create ads and keyword groups that cater specifically to those
interested in sparring Within this ad group we would select keywords
and ads that cater to only striking and do not overlap with any
of those in the other ad groups.
While staying organized seems trivial, it is vital as your AdWords
efforts grow and you continue to collect new ideas for keywords
This sums up your basic AdWords techniques and is enough to get
you started. In the next section, I am going to cover some more
advanced topics geared towards improving your performance. You should
bear these techniques in mind as you get started on your AdWords
campaigns and revisit them often. Click here:
Advanced Strategies to Mastering Pay Per Click