Understanding Google AdWords.com
Google offers an advertisement service on its web site and partner
sites too. This text-based advertising service is Google AdWords.
This requires you to form your own advertisements through targeted
keywords. These keywords should relate directly to your product. You
incur advertisement costs only if people click at your advertisement.
You do not have to pay anything to Google for displaying your
advertisement.
Google displays Google AdWords.com alongside the free search results
on its web site for any particular keyword. Therefore, your AdWords
could be for the entire range of your products or for any specific
product too.
Most Internet marketers consider www Google AdWords to be a form of
direct marketing. This is because you are able to deliver your
message across to individual potential customers. Besides, this form
of advertisement is very cost-effective.
You can advertise for as little as $1.50 for a month. You incur an
initial cost of $5 as signing up charges at AdWords. Thereafter, you
can keep your budget to even as low as five cents each day.
Google does not offer any set price for advertising through www.AdWords.com.
You have to bid on your keywords. The highest bidder gets the
topmost position on the sponsored links section of Google web site.
However, Google places maximum importance on the effective
advertisements. Therefore, highest bidder may not always find the
topmost place.
Google AdWords is an enhancement of its Pay per Click advertising
system. Google AdWords helps you reach targeted audience to
market your products. If you want to advertise on Google, you have to
first draft the particular advertisement according to Google
specifications.
The headline should ideally be the targeted keyword or phrase but do
not use any superlatives. You can follow it up with a two-line brief
description, your URL, and then that of your page.
You pay an activation fee of $5. The minimum cost for a click on the
keyword starts from five cents. This also depends on the popularity of
the keyword and your ranking on Google. Google sets different costs
for different ad groups.
If the cost per click you specify for your ad is higher than the cost of
the group, you pay only the actual cost applicable. You do not have to
pay the higher cost. Google offers simple tools like Traffic Estimator
to help you determine the cost of any particular keyword.
The cost of your advertisement also depends on the click through
rate. If your advertisement is more effective than another
advertisement, Google gives a higher ranking to your advertisement
with increase in your targeted cost. However, you pay only what you
originally chose as the cost of your advertisement. Google gives you
a daily report of the number of times your advertisement was on its
web site.
Go on to find out why Google AdWords?
Or go back to Seduce AdWords.com homepage.
|
