Differences between Google AdWords and Yahoo Overture
Yahoo Overture and Google AdWords offer pay per click advertising.
Yahoo operates through Yahoo Search Marketing. However, there
exists major differences in their working and resultant performances.
Bidding: Yahoo gives all details of your advertisement costs, your
rankings, and payments. Yahoo’s maximum bid is at $999.99 and
lowest at $0.10. Google does not disclose details of your bid or that of
the competitors. You do not know how much you have to pay per
click. The maximum bid is $100 and minimum is $0.05.
However, Google places you at a higher position if your click rate is
higher than your competitor is, even though your bid is lower.
Languages: Google helps you choose your country and language
through a drop down box. The language is according to the visitor’s
computer. Yahoo does not offer any such thing. You have to register
for every country and language, which makes things difficult. You
have to resubmit all information at every new site, which is too
cumbersome.
Yahoo overture operates on the similar level.
Reports: Google mails you customized reports regularly. With Yahoo pay per click advertising,
you have to select the report you want.
Yahoo presents a low cost rate than Google but conversion rate is
higher in Google. Ideally, the conversion rate of your clicks is more
important for deciding your total sales and profits.
Therefore, Google helps you get more targeted traffic at your web
site.
Go back to yahoo pay per click
Or visit Yahoo Overture Marketing page.
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