What is Yahoo Search Marketing?
Yahoo Marketing, formerly known as Yahoo Overture, is a type of pay per click (ppc) service just like Google AdWords...
But obviously it's located on the Yahoo search engine instead.
Before I get into what it really is, first let's define pay per click.
Pay per click advertising is a type of advertising on the different
search engines. This helps you search and locate the correct
keywords for your product. You can also choose the charges you
would pay for every click on your advertisement. Obviously, the
higher you are able to pay for each click, the higher your site appears
on the search results of keywords. Pay per click is the same as cost
per click.
There are many different search engines on the Internet allowing
such pay per click advertising. The largest in the pay per click
industry are Google and Yahoo! Although Google is not a pay per
click search engine, it does allow for such pay per click advertising in
the boxes adjacent to the search results for any keyword.
Additionally, it provides such pay per click advertisements to its
affiliate sites and other content sites too.
While opting for pay per click advertising, you have to start with little
investment. This will help you gauge performance of your search
engine. You can analyze the targeted traffic at your web site and
consider the conversion rates of this traffic into paying customers.
Before choosing any particular search engine for pay per click
advertising, you have to collect details of the search engine.
Essentially, check if the search engine has a perfect mechanism to
check fraudulent clicks.
Find out how Yahoo Overture compares with Google AdWords
Or go back to Search Marketing page.
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